I just tried a new product. It's actually a new Close Up variant -- Close Up Fire-Freeze. It is a blue and red combination gel type toothpaste. The smell reminds me of light cure or commonly know as pasta which dentists use. I am still trying to figure out why it is fire-freeze. On the box it says it has a dual sensation--warm and cool. I do not know how it is warm but it is definitely cool. But, as stated on the box and I quote "Ultimate Long-Lasting Freshness", it definitely gives you a long-lasting freshness. Even after eating you still have that fresh feeling in your mouth as well as that clean feeling that we all want to have the whole day.
In my book, this product is so worth buying. The smallest box is 50ml which is about Php36.25. May not be as cheap as some or most toothpaste, but most toothpaste will not give you the fresh and clean feeling that Close Up Fire-Freeze can offer.
I just hope when Unilever releases their tvc for this product, hopefully they will explain why it is called Fire-Freeze.
